Global Payments Oceania Introduces Omnichannel Solution

Published 10 months ago

Global Payments Oceania, a leader in the digital payment industry, has recently launched an omnichannel solution that employs real-time technology. The technology is connected by a new, innovative Single API platform, which sets the company apart in Oceania by enabling businesses to provide a seamless, unified customer experience across all channels and devices.

Aiding Customer Insights and Business Growth

The technology is designed to generate a comprehensive set of data that provides insights into customers’ buying habits. This functionality aids businesses in gaining more detailed customer insights, resulting in more targeted and personalised consumer experiences. Masseh Haidary, CEO Payments Oceania (Eway and Ezidebit) at Global Payments, emphasized the role of innovation and future-planning in delivering such an omnichannel experience.

The Single API platform is also designed to adapt and grow according to market needs. Future expansions are already in progress, including multi-market payments capability for global connectivity. The platform combines local expertise from Ezidebit and Eway with the technological leadership of Global Payments, offering vendors and merchants increased agility to boost their business growth.

Bridging the Online and Offline Experience

The omnichannel functionality also bridges the gap between the online and offline experience. Chevy Devudu, Head of Partner Acquisition Oceania at Global Payments, highlighted the importance of embedded payment flexibility for merchants to offer multiple payment methods for their customers. According to Devudu, the Single API technology places merchants in a better position to meet changing market demands, such as the rising adoption of real-time PayTo payments.

Meeting Consumer Preferences

Helen Flaherty, Head of Product and Marketing Oceania at Global Payments, further discussed the growing consumer preference for personalised experiences. She stated that consumers increasingly expect shopping experiences tailored to their specific needs. Global Payments Omnichannel maintains a unified customer touchpoint, regardless of whether they switch between in-store, online, mobile, or other channels. This approach gives businesses a single, integrated view of the customer across their commerce channels, fostering experiences that customers appreciate and helping to build brand loyalty.

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