BIGO Partners with Checkout.com and Visa to Revolutionize Content Creator Economy

Published 7 months ago

Global technology leader BIGO has joined forces with Checkout.com and Visa, announcing a strategic partnership aimed at transforming cross-border payouts for content creators based in the United Kingdom, Italy, Germany, Switzerland, and Austria.

BIGO: Innovating with Live Streaming

BIGO TECHNOLOGY PTE. LTD., known for its RTC (Real Time Communications) based products, has risen to prominence as one of the fastest-growing technology companies globally. Its AI-powered live streaming platforms, such as Bigo Live, have made waves in the tech industry. Through the partnership with Checkout.com and Visa Direct, BIGO will provide a safer, simpler commission structure, enhancing its offering to content creators worldwide.

Access to a Global Network

The partnership allows BIGO to utilize the global Visa network’s scale and reach, enabling the company to send funds to over 3 billion card destinations across the globe. This collaboration offers BIGO’s content creators a seamless user experience with ultimate flexibility. Content creators can now have their earnings sent faster to their bank accounts, providing them full control over the management of their funds.

A Win for Content Creators

James, the President of BIGO, stated that the partnership with Checkout.com and Visa Direct enables BIGO to unlock global remittances for their content creators. The collaboration allows quicker payouts to creators, enabling better financial management.

Deepan Dagur, Head of Visa Direct, Asia Pacific, highlighted that streaming is a booming business in the Asia Pacific, valued at US$22.57 billion in 2022. The partnership with BIGO and Checkout.com allows content creators to access their earned wages faster, providing quicker access to their earnings from streaming.

A Milestone in Digital Payments

Brian Sze, APAC Regional Manager at Checkout.com, expressed excitement regarding the payout solution developed in collaboration with Visa. The payment solution, integrated into their single Unified Payments API, provides an end-to-end payment solution, enabling efficient global fund collection and disbursement.

The partnership between BIGO, Checkout.com, and Visa marks a significant milestone in digital payments. It solidifies their commitment to empowering creators and revolutionizing cross-border payouts across the Asia-Pacific region. They are set to reshape the future of online content creation and distribution.

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