TrueLayer Partners with William Hill to Enable Instant Payments

Published 6 months ago

UK gaming operator William Hill and Europe’s leading open banking payments network, TrueLayer, have teamed up to facilitate instant pay-ins and payouts for players in the UK. This partnership allows William Hill users to select the Instant Bank Transfer option for quick payment into their accounts.

Superior User Experience with Open Banking Payments

The transactions, powered by open banking and instant payment rails, enable customers to transfer their winnings directly to their bank accounts within seconds. TrueLayer authenticates all payments directly with a player’s bank, ensuring compliance with Payment Services Directive (PSD2) and Strong Customer Authentication (SCA) regulations. This process significantly reduces the risk of fraud and unauthorized transactions.

William Hill has been a prominent figure in UK gaming since 1934, offering sports betting, casino games, bingo, and poker.

Instant Payments: A Key Factor for iGaming Players

TrueLayer and YouGov’s research shows that quick payouts are crucial for iGaming customers. Eight out of ten European players regard swift payouts as a key factor when choosing a betting provider.

Furthermore, instant pay-ins and payouts are vital for attracting new users and fostering customer loyalty. Over half of the iGaming players in Europe (55%) expressed they would likely switch to a provider that offers instant payments. Meanwhile, 64% stated they would trust an operator more if it offered instantaneous withdrawals and deposits. Notably, 28% of customers claimed they would consider depositing more money if they could withdraw their winnings instantly.

Seamless Integration and Enhanced Customer Experience

Laura Manning, Payments Manager at William Hill, emphasized the company’s commitment to providing superior customer service. She stated that the partnership with TrueLayer is a strategic move towards offering instant payment options. She lauded the smooth integration process with TrueLayer and praised the latter’s agility and collaboration.

Roberto Villani, VP of iGaming at TrueLayer, reiterated that the partnership with William Hill underscores TrueLayer’s commitment to delivering first-rate instant payment experiences to players. He highlighted how William Hill has underscored the importance of prioritizing player experience by embracing open banking innovations.