Saudi Fintech Powerhouse HALA Appoints Saleem Arshad as CTO

Saudi Arabian fintech firm HALA has announced the appointment of Saleem Arshad as its new Chief Technology Officer (CTO). With over two decades of experience in technology and innovation, Arshad’s expertise will be instrumental in driving HALA’s global expansion, particularly in the UK and European markets.

Arshad to Help Drive HALA’s Global Expansion

This appointment marks a significant milestone for HALA, as it aims to expand its fintech footprint beyond Saudi Arabia and become a global financial force. Under Arshad’s leadership, the company plans to enhance its infrastructure and technology capabilities, keeping pace with industry trends and customer expectations.

Arshad has had an illustrious career in the fintech sector, with key roles including CTO at UK-based fintech super-app, Revolut. He played a vital part in the company’s expansion into the Indian market. Prior to this, he successfully developed and launched the greenfield fintech venture W1TTY. Arshad has also contributed his expertise to renowned institutions such as HSBC, Barclays, and British Petroleum.

A New Era of Technological Innovation for HALA

Arshad expressed his enthusiasm about joining HALA, stating his commitment to working closely with the senior management team to bolster the company’s technology capabilities. He aims to redefine industry standards and position HALA as the primary financial institution for SMEs worldwide.

In an age of technological disruption and dynamic customer expectations, HALA’s appointment of Arshad underscores its resolution to reshape the fintech landscape. Arshad’s vision and expertise will play a crucial role in achieving HALA’s ambitious global expansion plans.

About HALA

HALA is a leading fintech company in the region, with its holding company based in the UAE and its headquarters in Saudi Arabia. The company currently serves over 50,000 SMEs, mainly in Saudi Arabia, processing more than USD 3 billion worth of annual transactions. HALA is dedicated to empowering entrepreneurs and SMEs with innovative financial solutions and digital tools, aiming to become the future bank of SMEs.