Indonesian Fintech Luna Secures Fresh Funds

Luna, an Indonesian embedded fintech and vertical SaaS platform, has successfully completed a financing round. The funding was led by TNB Aura through its TNBA Scout initiative. Seedstars participated in the round, along with existing investors 1982 Ventures, Century Oak Capital, and Prasetia Dwidharma.

Luna’s Role in the Retail Market

Founded in late 2019, Luna offers a comprehensive operating system for retailers and MSMEs. The platform aids businesses in streamlining their operations, payments, accounting, financing, supply chain, and digital marketing. Luna also provides support for customer relationship management, loyalty programs, HR, legal and compliance. The platform is currently operational in over 70 cities in Indonesia and maintains a growth rate of over 20% per month. It has onboarded more than 7,000 active merchants to date.

Abdullah Lewis, CEO of Luna, sees a vast opportunity in Vertical SaaS for Indonesian retail merchants. In his view, Luna is uniquely positioned to aid businesses in digitizing their operations and enhancing their workflows.

Luna’s Full Suite of Solutions

Luna’s comprehensive offerings for retailers include solutions for point-of-sale, payments, financing support, online web, and digital supply chain management. The platform also provides legal support, including company registration and patenting, and aids MSMEs in managing social media and advertising. Its suite of services also includes tools for HR management, loyalty programs, and customer relationship management.

Luna’s Future Plans

With the fresh funds, Luna intends to recruit talent across various functions, expand its reach to new cities in Indonesia, and invest in the development of its platform. The goal is to become the only SaaS platform a retail merchant needs to operate their business.