Imprint Secures $75 Million in Series B Funding

Imprint, a provider of co-branded credit cards, has successfully raised $75 million in a Series B funding round. The round was steered by Ribbit Capital, with significant contributions from Thrive Capital, Kleiner Perkins, and Moore Specialty Credit. This latest round brings the total funds raised by Imprint since its inception in 2020 to $127 million.

Celebrity Investors and Past Funding

In November 2021, the Irish-based firm attracted investment from notable personalities, Late Show host James Corden and former Goldman Chief Lloyd Blankfein. They joined Thrive Capital and Stripe in a $38 million funding round. This followed a seed round in January of the same year which raised $14 million.

Partnerships and Market Disruption

Imprint has been making waves in the co-branded credit card market by partnering with brands worldwide to design, launch, and manage customised credit cards and rewards programmes. The firm is challenging legacy banks, particularly in the grocery and travel sectors, and has secured contracts with H-E-B, Holiday Inn Club Vacations, and Westgate Resorts.

Future Plans for Imprint

The newly raised funds will be put towards expanding the company’s technology stack to multiple new vertical markets within the next six months. Daragh Murphy, CEO and co-founder of Imprint, stated that the firm is the modern alternative to legacy banks in the co-branded credit card market. He highlighted that the additional funding would further strengthen their balance sheet and enable the scaling of existing programmes as well as the launch of new ones.