Fibe and Axis Bank Launch India's First Numberless Credit Card

Published 7 months ago

India’s top fintech firm Fibe, in partnership with Axis Bank, has introduced the country’s first-ever numberless credit card. This innovative product aims to provide tech-savvy Gen Z clients with enhanced security and privacy.

The Fibe Axis Bank Numberless Credit Card

Unlike traditional credit cards, the Fibe Axis Bank credit card does not feature a card number, expiry date, or CVV printed on its surface. This added layer of protection minimizes the risk of identity theft or unauthorized access. Customers can conveniently access their card details via the Fibe app, allowing for complete control over their information.

Notable Features and Benefits

The co-branded credit card offers several industry-leading features. Customers receive a flat 3% cashback on online food orders, local commute on popular ride-hailing apps, and entertainment on online ticketing platforms. Additionally, a 1% cashback is provided on all online and offline transactions.

The card operates on the RuPay platform, linking it to UPI for seamless transactions. Accepted across all digital platforms and offline stores, the card also supports the tap-and-pay function for added convenience. Notably, this card has no joining or annual fees.

Other perks include access to four domestic airport lounges annually, a fuel surcharge waiver for spends between Rs. 400 and Rs. 5,000, and unique advantages of Axis Dining Delights, Wednesday Delights, End-of-Season Sales, and RuPay portfolio offerings.

A Step Towards Secure and Inclusive Financial Solutions

Akshay Mehrotra, Co-Founder and CEO of Fibe, expressed delight at the launch of India’s first numberless credit card, in association with Axis Bank. He emphasized the company’s commitment to offering secure and inclusive financial solutions to the ambitious youth of India.

Echoing these sentiments, Sanjeev Moghe, President & Head, Cards & Payments, Axis Bank, highlighted the bank’s commitment to driving access to formal credit in India with offerings that benefit customers. He also emphasized the card’s role in prioritizing customer security while offering a robust financial solution.

Expansion into the Credit Card Market

Fibe, a leader in the personal loan for salaried professionals’ segment, is making strides in the expansive credit card market. After raising $110 million in its Series D funding last year, the fintech firm is expanding its reach and diversifying its offerings.

About Fibe and Axis Bank

Formerly known as EarlySalary, Fibe is a leading consumer lending app in India. Its tech arm, Social Worth Technologies Pvt. Ltd., has partnered with Axis Bank to launch the Fibe Axis Bank Credit Card.

Axis Bank, one of the largest private sector banks in India, provides a wide spectrum of services to customer segments including large and mid-corporates, SME, agriculture, and retail businesses. It has a strong presence across the country with 4,945 domestic branches and 15,798 ATMs as of 30th June 2023.