Boxbollen Raises $2.7M in Partnership with Juni

Published 6 months ago

Stockholm-based playtech startup, Boxbollen, has secured a $2.7M capital partnership with Juni, a financial platform for digital commerce. This partnership will aid Boxbollen’s continuing global expansion, following its substantial growth.

Gamification, particularly of physical activities, has surged in popularity in recent years. This trend is the core focus of Boxbollen’s business model, aiming to encourage people to stay active and motivated.

Aiming for Every American Living Room

Jacob and Victor Eriksson, the co-founders of Boxbollen, express their enthusiasm about the partnership with Juni. Their goal is to see a Boxbollen kit in every living room across America, and they believe that the current festive season will see their kits gifted widely. They aim to inspire an at-home fitness movement, combining fitness with fun.

The Benefits of Partnership

The partnership with Juni brings about significant financial benefits for Boxbollen. Juni’s centralized approach to managing its finances provides Boxbollen with complete transparency in its financial spending. Previously, Boxbollen had to depend on multiple banks and single currency cards for its daily financial operations.

Now, with access to Juni’s virtual multi-currency cards, Boxbollen can streamline its marketing strategy, which involves managing ad spending across different countries and campaigns. Furthermore, Juni provides a credit solution to support Boxbollen during quieter periods, enabling them to acquire customers and boost spending before peak seasons.

Samir El-Sabini, the CEO and co-founder of Juni, expresses excitement about working with innovative companies like Boxbollen. El-Sabini commends Boxbollen for its strong brand and unique product offering and looks forward to supporting its further growth.

Making Fitness Fun

Founded by the Eriksson brothers in 2018, Boxbollen bases its ethos on their experiences in an active household and their shared passion for sports. With a revenue of €11.3M in 2022, Boxbollen aims to become the leading global playtech brand in Europe and the US, which is its largest market currently.

Boxbollen’s app has been downloaded over 500,000 times and has held the top spot in the Swedish App Store for three consecutive years on Christmas Eve. The startup offers four different products designed for indoor and outdoor activities, providing customers with the flexibility to exercise anywhere and at any time.

Boxbollen’s videos have received over 250 million combined views on TikTok, and its products are owned and endorsed by high-profile figures, including Bill Gates, Khloe Kardashian, and Snoop Dogg, further demonstrating its popularity and reach.